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Tricia Rivas is a visionary consultant, lifelong entrepreneur, and unapologetic small business cheerleader.

 

With over two decades of experience in the beauty industry and small business development, she founded Culture Compass to help mission-driven business owners align their culture with their big, bold visions.

 

She doesn’t do fluff, and she’s not your accountability buddy, she’s the one who rolls up her sleeves, sits beside you, and maps out a path that finally matches the passion in your head and heart.

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Tricia is especially passionate about supporting rural business owners, nonprofits, creative thinkers, and community-centered brands who are ready to stop playing small.

 

When she’s not helping businesses realign, you can find her leading her award-winning salon, Trixies Salon & Spa, serving those experiencing hair loss, or cruising rural Iowa with a cup of local coffee and a head full of new ideas.

Tricia's Zones of Genius

Developing meaningful, values-driven workplace culture

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Leadership consulting with real-world, actionable tools

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Strengthening community connections through intentional outreach and partnerships

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Creating systems that support long-term goals and well-being

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Offering encouragement and accountability as both mentor and cheerleader

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When Passion
Meets Recognition

  • NAWBO Iowa Advocate Of The Year

  • SBA Women In Business Champion

  • Lincoln High School Hall Of Fame

  • Fabulous People In Iowa

  • FuseDSM Citizen Of The Year

  • Inspiring Women of Iowa Character Award winner

  • Jim Goodman, Entrepreneurial Spirit Award

  • Nonprofit of the Year Award

  • City View Business Journal, Business People Who Made a Difference

  • Qnity Impact Award for Engagement

  • Des Moines Register Best Hair Salon

  • Salon Today Top 200 Award for Philanthropy and Culture

  • 2024 Curvy Model Winner

  • FuseDSM Best Workplace

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